Social Fukushima


Sweet Swiss-almost Memoirs

Six months ago, i tried to apply for IBM Great Minds internship held in Zurich Labs. At the end, i didn’t make it. This bittersweet memory came to my mind again and this time I feel strong exigence to share one of my first attempt at Tech blogging with you. This post incepted as position paper about my vision of future technologies. Actually I feel little bit ashamed that I didn’t come up with something more revolutionary, however it is a pretty mixture of current technologies and probably one of things I miss the most. Bon Appétit!

For a few weeks, immediately after the social inbox concept introduction at Web 2.0 Summit in San Francisco, an idea seated in my mind. I always love when I can mix together my profession with my interests and passion. As a Business Intelligence consultant I am used to seeking multidimensionality everywhere. On the other hand as a young student I am a regular user of social networks, keeping there almost my whole life. My friends? Facebook. My school project collaboration? No problem. More Facebook. All the events I must not forget. Yeah, about that!

Any time I log in, my first glance skips to list of events wondering, why they haven’t changed it at least to a table so far. Or maybe a social calendar enabling to see my contact’s schedules and their free slots (while respecting their privacy). It might seem as a wrongly directed letter at first, however let’s think for a while about the great business opportunity which is hidden behind that.

For the following years, in the field of my interest (Recommender systems for sales & marketing), I see the biggest contribution in tightening bonds among social networks and enterprise applications. This will be done mainly through embedding special features (like social calendar), while exploiting existing and new platforms which possess huge amount of valuable content. Let’s take the social calendar for example. It creates totally new sales and marketing channel. User who sees contact’s timetables is able to create events according guests free time slots enabling majority of invitees to accept the invitation as well as he creates potential place (opportunity) for businesses and companies to make their personalized offerings. Enterprise applications then could not only propose the best variants (type of event, place of happening, mean of transport, required equipment, etc.) according gathered attendee’s preferences and likes, however they could generate different possibilities, from which could creator choose (or let attendees vote). However enterprise applications are able to go further. After the final decision is made, they could manage everything instead of letting these duties on creator and participants.

Imagine the situation that you are entrusted to organize winter skiing holiday this year. The social calendar will let you check time possibilities of potential attendees and choose the most suitable term, while everything else will be done by enterprise applications. After the event is created, they could offer and select preferable destinations, recommend proper accommodation, transportation, interesting places, or advert relevant accessories like equipment, clothes and necessary stuff you will probably need and all of that according gathered information from participant’s photo albums, tweets, likes, comments, preference etc. After the final decision is made or selected, application could book your hotel, buy your ski passes, order flying tickets, and generate your schedule. All data exist there, the only think we need to do is to create proper marketplace to join client’s demand with business highly personalized supply.